If you’re on the fence as to whether or not you should create a Windows 8 Metro style application to sell in the Windows Store let me give you a reason, actually let me give you 525,000,000 reasons!
The chart above shows the number of Windows 7 licenses sold from when it was released in October 2009 to January 2012 based on Microsoft’s earnings and financials statements which can be viewed here. In 27 months of being on the market Windows 7 went from 0 to 525,000,000 (yes that’s million) licenses sold. Let me put that into perspective for you. Current estimates, and these are always a little wishy washy depending on the source, peg the current number of Android devices at 247 million, iOS devices at 200 million, Mac OSX devics at 30 million. If we put these side-by-side against Windows 7 it’s obvious to see that Windows 7 has by far and away the biggest install base.
What’s more important, at least in my opinion is to look at Windows 7 compared to the other prominent operating systems combined:
Windows 7 is installed on more devices than Android, iOS, and Mac OSX combined! Just think about that for a moment. Knowing what you now know about the install base and adoption rate of Windows 7 you can’t deny that there is a HUGE monetization potential for applications that are in the Windows Store that will be a part of Windows 8, but let’s be a little more specific a set a scenario.
Assume a Windows 8 install base of 525,000,000 (not from day one, but over time). Let’s say your app makes it on to 5% (26,250,000) of those devices. After you have sold approximately 16,779 units at the base price of $1.49 you will have grossed ~$25,000 in sales and netted ~$17,500 after Microsoft takes their 30%. $25,000 in sales is also a trigger point in the store for you to start getting 80% of sales instead of 70%. If we look at sales for the remaining 26,233,221 devices you’ll see an additional net of ~$31,270,000. I don’t know about you, but I could think of one or two ways to spend 31 million dollars, but maybe that’s just me.